The Beauty of Destruction

Yesterday while location hunting for a shooting we came across this gem of a place… There’s an eerie feel to it, with burned motorcycles, pick ups and buses perched on around 80 square meters in between the ruins of the cottages that stood there. Naturally, we were delighted with the location. It might not be the most picturesque of sights, but there is a whole lot of character in the obvious destruction that took place there. Nature is slowly starting to regain the man-made vehicles, turning the burned pieces into a moss-covered spectacle. We can’t wait to go back! More pictures coming soon.

Bikes in a row

Happy Birthday Alprauschstore Grindelwald!

Grindelwald alprausch store

Two years ago, we opened our store in Grindelwald, Switzerland. The location in which it’s set looks like it’s straight from a Swiss travel catalogue – a beautiful small old chalet with dark wood (from 100 years of sun exposure). For us, it couldn’t have been better, especially considering the surroundings of the chalet. From behind the store, part of the massive grey stone wall from the famous Eiger mountain is visible. We are quite proud to be present in historic Grindelwald. The Eiger, Mönch and Jungfrau are among the most famous and distinctive of Swiss summits and the Eiger north wall is a legendary wall for professional climbers.


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Barry mon Amour

Turns out that we’ve done quite a few crazy things back in the day (and today, when I come to think of it). Once we invited a cow (named Corinne Mauch, no kidding) to our flagshipstore in Zurich. Then we printed our own newspaper. And today we will share with you one of the cutest of our shootings, dating back to 2007, and featuring an adorable Saint Bernard dog.


In Switzerland, there is one Saint Bernard whose name every child knows; his name is Barry and he was trained to recover people that were trapped in avalanches. He lived from 1800 to 1814 and is said to have saved the lives of over forty people. Some people say that around his neck he carried a wooden box filled with Schnaps (booze) to warm up the people he found in the snow. It goes without saying that this sort of care taking makes him very loveable in the eyes of the Swiss. We dedicate this post to him, one of our favourite Swiss national heroes.


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