The Beauty of Destruction

Yesterday while location hunting for a shooting we came across this gem of a place… There’s an eerie feel to it, with burned motorcycles, pick ups and buses perched on around 80 square meters in between the ruins of the cottages that stood there. Naturally, we were delighted with the location. It might not be the most picturesque of sights, but there is a whole lot of character in the obvious destruction that took place there. Nature is slowly starting to regain the man-made vehicles, turning the burned pieces into a moss-covered spectacle. We can’t wait to go back! More pictures coming soon.

Bikes in a row


Surprise surprise

We just found a pleasant surprise in our mail. The booklets showcasing our snow collection 2014/15 arrived! Stay tuned to see what we did this year…


Les livres

Looking for Inspiration for the next collection…



Jamiro and his Romper

Guys, meet Jamiro. He is impossibly cute wearing next season’s Alprausch baby romper, and we couldn’t help it, we just had to share!

Alprausch baby romper

Alprausch baby romper


High up in the Mountains

Happy Monday everyone! Bergaussicht


Summer Weekend Outfit Inspiration

Let’s enjoy these Summer days, shall we? Here’s an outfit inspiration for the women:

Summer Weekend Alprausch Outfit

All items available in our stores!


Happy Birthday Alprauschstore Grindelwald!

Grindelwald alprausch store

Two years ago, we opened our store in Grindelwald, Switzerland. The location in which it’s set looks like it’s straight from a Swiss travel catalogue – a beautiful small old chalet with dark wood (from 100 years of sun exposure). For us, it couldn’t have been better, especially considering the surroundings of the chalet. From behind the store, part of the massive grey stone wall from the famous Eiger mountain is visible. We are quite proud to be present in historic Grindelwald. The Eiger, Mönch and Jungfrau are among the most famous and distinctive of Swiss summits and the Eiger north wall is a legendary wall for professional climbers.


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