Back to the Roots


The story of our brand is very much the story of its founders and owners, Andy and Nicole. In the early 80s, they opened the first store in Europe which specialized on snowboarding equipment in Zurich. True pioneers of snowboarding in Switzerland, they were driven by their passion for nature, snow and outdoor activity, trying to spend time in the mountains as often as they could (that explains their enviable bronze skin tone in the middle of winter). Andy recently stumbled upon a few old magazines featuring the two of them on a sunny day in the Swiss Alps. Isn’t that a gorgeous photograph?! So 80s, but remarkably modern at the same time…

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