EDWIN’S #ALPVENTURE

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Meet Edwin, a family friend and the most avid hiker we know. Because he is so passionate about exploring the Swiss mountains, we named all of our T-shirts from the Summer collection after him. Whenever we need to know something about the Swiss mountains or a hike we’d like to go on, we ask him. Or even better, we consult his blog Edwin wandert (written in German), where he posts about his veritable alpventures.

A few weeks ago, he agreed to take Robin, who is part of the Alprausch family, on a relatively easy hike to the top of the Chaiserstock, which still involved some climbing. For her, it was a
great opportunity to hike not only for the sake of exploring, but to actually reach the the top of a mountain (for the first time!) and gladly for us, she took some pictures along the way. So here’s Edwin’s alpventure, even though for him, this was peanuts. Keep rocking the Alps, Edwin!

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MY FAVOURITE ALPRAUSCH STYLE

ALPRAUSCH-AUTUMN-2015-30We’d like to introduce a new series called ‘My Favourite Alprausch Style’ on all our social media platforms, as sometimes brands can be very anonymous. We would like to change that and introduce you to the people who make Alprausch happen, along with their favourite pieces of the season.

People usually don’t believe us when we say that we are just a small number of people, 4 of whom are related ( i.e. Alprausch’s founders Andy and Nicole and their children) and the rest of whom we’ve sometimes known for their whole life. This is true, for example, of Roman, our male model from the Fall 2015 campaign which we have been posting in the last few days. He didn’t only model for us (the reason for which is self-explanatory – look at those eyes!), but he also worked for us on various occasions.

The Alprausch founders have known him since he was a baby, as he is the son of their former room mates, and he was actually born while they were still living in the same apartment. In this picture, Roman is wearing his favourite autumn piece  – the Öpfel Willhelm in blue, which of course matches his eyes perfectly.

Which one is your favourite Alprausch piece of the season? Let us know on Facebook and Instagram by tagging us in your photo or hashtagging it using #alprausch to get reposted!

To shop the style and more, visit our stores or our online shop!

GLAMPING IN ZURICH

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We love to go on alpventures. However, sometimes life can get hectic and you might not find the time to spend a whole weekend somewhere. Enter: camping in your hometown. Setting up your tent near where you live for one night allows you to see your own city from a different perspective, and it feels like a mini-vacation – but without the hassle of having to travel too far.

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TRAVELLING IN TIME

A vintage „Elmer Citro“ bottle (from a Swiss lemonade brand that is still going strong) inspired us to travel back a few decades and enjoy the simple joy of having a Panache on a warm summer day. Panache, made from 3/4 beer and 1/4 lemonade (depending on the ratio you like), is a favourite among the Swiss. We hope the video below inspires you to give it a try tonight – after work bliss guaranteed!

To shop the styles and accessories, visit our stores or our online shop!

Urban Surfing

We here at Alprausch are surf fanatics, but if you live in Switzerland, you need to be pretty committed to catch a wave once in a while. That is why we were realllllyy happy to be invited today to the summer wave at Gerold’s Garten! Our friend Chris Bachmann from Sudden Rush invited us to join their session. Of course, we were glad to oblige…

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Rocking the Alps the Zurich way!

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Alpventure Ebenalp

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Now that it’s finally spring, we get to go on alpventures again! Most recently, we went to Ebenalp, where there’s a wonderful hike and breathtaking vistas. We highly recommend this hike – at least, once most of the snow has melted…

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We started our journey in Wasserauen and took a cable car to Ebenalp. There are loads of possibilities there – a lot of people choose  to do a little climbing session on the rocks, and there are wonderful caves to explore – one in particular, which will lead to a century-old restaurant built into the stone wall.

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Let’s go on a Road Trip…

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Vacations at the beach or in a city are great, but nothing beats a good old road trip. Wind in your hair, the smell of gasoline and leather and beautiful mother nature  or cityscapes surrounding you – the feeling of immersing yourself completely in the adventure, letting chance take over your destination… Nothing captures the essence of freedom quite like a road trip into the great wide open. We wanted to chase that feeling and decided to pack up our Alprausch leather jackets and hit the road, taking us to unknown places and leaving a lasting impression on us.

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The breaks inbetween the driving are often the moments which we cherish the most. There’s plenty to lure you off the streets, and most of the times, you should give in to that. After all, that’s what adventure is all about.

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