ALPENKNATTERN 2016

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UND WIE ES KNATTERTE!!

Ein in der Schweiz eher ungewöhnlicher Event fand am Wochenende in Flims mit Oldtimer-Snowmobiles statt. Während die Teilnehmer des Alpenknatterns am ersten Renntag mit Schneefall kämpften, zeigte sich am Sonntag die Sonne vom frühen Morgen an und machte den Rennteilnehmern am Nachmittag das Leben schwer, da sie aufpassen mussten nicht seitlich wegzudriften. Die jüngste Teilnehmerin, Kira, konnte ein Lied davon singen, aber tapfer beendete sie das Rennen auf ihrem Sno Pony und landete sogar vor ihrem Vater Mike auf der Rangliste! 

AND IT REALLY DID GET LOUD!!

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Alpventure mit Lukas Furlan!

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Je länger je mehr ist die Entwicklung einer neuen Outdoor-Bewegung zu beobachten. Auch junge Leute, die aus der Stadt kommen, fühlen sich von der Natur und schönen Landschaften angezogen. Ihr Ziel ist es ein Abenteuer zu erleben und die Natur neu zu entdecken. Wandern ist zu einer Kult-Sportart geworden. Oft werden diese Abenteuer durch Fotos dokumentiert, was sich vor allem auf den diversen sozialen Netzwerken zeigt.

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Magnus Walker in Switzerland

Alle der Alprausch-Family sind grosse Oldtimer Fans. Sie besitzen einen eigenen vintage Porsche. Als wir hörten, das Magnus Walker einen Porsche-Event in der Schweiz organisierte, war es also keine Frage, dass die Alprausch-Family anwesend sein würde.

Letzten Sonntag war es soweit — wir reisten nach Grandson, wo sich ca. 120 passionierte Fans vor der grandiosen Burg trafen und intensive Porsche und Motorengespräche führten.

The Alprausch founders being avid oldtimer fans and owning a Porsche themselves, it was clear that when Magnus Walker announced that he was organizing a Porsche meeting of sorts in Switzerland, we would be there. So, yesterday we went to Grandson where about 70 people assembled in front of the beautiful medieval castle, and talked all things motor.

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NEW WINTER COLLECTION!

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Winter is finally approaching and we at Alprausch can’t wait for it to start! Of course, we are ready for the colder temperatures with snow wear, jackets, knits and much more. Our former art director Marcos Perez, who is now a photographer, agreed to come back to us for one day and shoot our winter collection in the Swiss alps.

The results are absolutely stunning – and by the way, there is absolutely no photoshop involved in these pictures. He shot everything with an analog Contax 645 camera with 120mm film! Also, you might be familiar with the models – Julia and Max tagged along, Timmeeh of course too, and Larissa, who is a friend of the family and works at our shop in Zurich from time to time. Everyone was overjoyed to be able to spend a beautiful day in the Alps, and we are already planning our next alpventure…

For more pictures see our lookbook on the website.

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EDWIN’S #ALPVENTURE

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Meet Edwin, a family friend and the most avid hiker we know. Because he is so passionate about exploring the Swiss mountains, we named all of our T-shirts from the Summer collection after him. Whenever we need to know something about the Swiss mountains or a hike we’d like to go on, we ask him. Or even better, we consult his blog Edwin wandert (written in German), where he posts about his veritable alpventures.

A few weeks ago, he agreed to take Robin, who is part of the Alprausch family, on a relatively easy hike to the top of the Chaiserstock, which still involved some climbing. For her, it was a
great opportunity to hike not only for the sake of exploring, but to actually reach the the top of a mountain (for the first time!) and gladly for us, she took some pictures along the way. So here’s Edwin’s alpventure, even though for him, this was peanuts. Keep rocking the Alps, Edwin!

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GLAMPING IN ZURICH

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We love to go on alpventures. However, sometimes life can get hectic and you might not find the time to spend a whole weekend somewhere. Enter: camping in your hometown. Setting up your tent near where you live for one night allows you to see your own city from a different perspective, and it feels like a mini-vacation – but without the hassle of having to travel too far.

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