Dä Kultbock


Er ist schön, er ist wild und er ist imposant: Der Steinbock taucht in unseren Kollektionen immer wieder auf. Seine gebogenen Hörner sind symbolträchtig und das flinke Kraftpaket trotzt den widrigsten Umständen. Für uns ist er der Rockstar der Alpen!

He’s handsome, he’s wild and we couldn’t imagine the Swiss Alps without him: The Alpine ibex, the biggest rockstar the Alps have ever seen, is a recurring inspiration for our collections. His magnificent horns have a symbolic edge to them, and we just can’t get enough of him.

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Liebe Freunde und Kunden!

Mitte November fand der vorerst letzte Alprausch Muster- und Lagerverkauf statt. Mit einem weinenden Auge verabschieden wir uns von dieser Ära, die den zwei Damen an der Kasse, die immer Recht haben, zwar immer viel Spass gemacht haben, uns aber auch viele zusätzliche Stunden, mitten in der sonst schon hektischen Vorweihnachtszeit eingebracht haben.  Sicher werden wir Vieles vermissen, seien es die Kinder, die zwischen jedem Verkauf so gewachsen sind, oder plötzlich kleine Geschwister hatten oder auch die vielen netten Begegnungen und lustigen Momente.

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Winter is finally approaching and we at Alprausch can’t wait for it to start! Of course, we are ready for the colder temperatures with snow wear, jackets, knits and much more. Our former art director Marcos Perez, who is now a photographer, agreed to come back to us for one day and shoot our winter collection in the Swiss alps.

The results are absolutely stunning – and by the way, there is absolutely no photoshop involved in these pictures. He shot everything with an analog Contax 645 camera with 120mm film! Also, you might be familiar with the models – Julia and Max tagged along, Timmeeh of course too, and Larissa, who is a friend of the family and works at our shop in Zurich from time to time. Everyone was overjoyed to be able to spend a beautiful day in the Alps, and we are already planning our next alpventure…

For more pictures see our lookbook on the website.





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As Timmeeh will be featured quite prominently on our social media platforms next week, we thought we’d introduce you to him properly. He is the company’s sales manager, the Alprausch founder’s son and, as you may have guessed, the perfect in house model.

Always up to something, his role in the company alternates between being the good spirit and playing the poltergeist. In his free time, he loves to repair broken motorcycles and listening to various kinds of rock music. With his extrovert personality and outstanding people skills, he manages to lift anyone’s mood. I think we all agree that TIMMEEH ROCKS!!


ALPRAUSCH-AUTUMN-2015-30We’d like to introduce a new series called ‘My Favourite Alprausch Style’ on all our social media platforms, as sometimes brands can be very anonymous. We would like to change that and introduce you to the people who make Alprausch happen, along with their favourite pieces of the season.

People usually don’t believe us when we say that we are just a small number of people, 4 of whom are related ( i.e. Alprausch’s founders Andy and Nicole and their children) and the rest of whom we’ve sometimes known for their whole life. This is true, for example, of Roman, our male model from the Fall 2015 campaign which we have been posting in the last few days. He didn’t only model for us (the reason for which is self-explanatory – look at those eyes!), but he also worked for us on various occasions.

The Alprausch founders have known him since he was a baby, as he is the son of their former room mates, and he was actually born while they were still living in the same apartment. In this picture, Roman is wearing his favourite autumn piece  – the Öpfel Willhelm in blue, which of course matches his eyes perfectly.

Which one is your favourite Alprausch piece of the season? Let us know on Facebook and Instagram by tagging us in your photo or hashtagging it using #alprausch to get reposted!

To shop the style and more, visit our stores or our online shop!



We love to go on alpventures. However, sometimes life can get hectic and you might not find the time to spend a whole weekend somewhere. Enter: camping in your hometown. Setting up your tent near where you live for one night allows you to see your own city from a different perspective, and it feels like a mini-vacation – but without the hassle of having to travel too far.

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