Meet Nicole Hunziker


Nicole Hunziker ist eine begnadete Schweizer Naturfotografin, die ihre freie Zeit am liebsten in den Bergen verbringt. Ihre Leidenschaft für die Natur ist in ihren Bildern fast greifbar – deshalb wollten wir unbedingt etwas mit ihr zusammen machen. Zu unserer Freude hat sie eingewilligt – und übernimmt dieses Wochenende sogar unseren Instagram-Account!

Nicole Hunziker is an amazingly talented nature photographer based in Switzerland. You can feel her passion for nature in her pictures – she’s out and about exploring the Swiss Alps whenever possible. We love her photography so much, we absolutely wanted to feature her. And guess what, she’s even taking over our instagram account right this minute! Check it out!

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A weekend in the mountains!


Endlich, der Schnee fiel auf unsere schönen Alpen. Wir haben das letzte Wochenende in den Bergen genossen. Keine Ausreden mehr von fehlender Schneebekleidung, den da können wir helfen. Besuche unseren Alprausch Shop in Zürich oder einen der noch näher am Sessellift ist! Viel Spass!

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Alpventure mit Lukas Furlan!


Je länger je mehr ist die Entwicklung einer neuen Outdoor-Bewegung zu beobachten. Auch junge Leute, die aus der Stadt kommen, fühlen sich von der Natur und schönen Landschaften angezogen. Ihr Ziel ist es ein Abenteuer zu erleben und die Natur neu zu entdecken. Wandern ist zu einer Kult-Sportart geworden. Oft werden diese Abenteuer durch Fotos dokumentiert, was sich vor allem auf den diversen sozialen Netzwerken zeigt.

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Winter is finally approaching and we at Alprausch can’t wait for it to start! Of course, we are ready for the colder temperatures with snow wear, jackets, knits and much more. Our former art director Marcos Perez, who is now a photographer, agreed to come back to us for one day and shoot our winter collection in the Swiss alps.

The results are absolutely stunning – and by the way, there is absolutely no photoshop involved in these pictures. He shot everything with an analog Contax 645 camera with 120mm film! Also, you might be familiar with the models – Julia and Max tagged along, Timmeeh of course too, and Larissa, who is a friend of the family and works at our shop in Zurich from time to time. Everyone was overjoyed to be able to spend a beautiful day in the Alps, and we are already planning our next alpventure…

For more pictures see our lookbook on the website.





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ALPRAUSCH-AUTUMN-2015-30We’d like to introduce a new series called ‘My Favourite Alprausch Style’ on all our social media platforms, as sometimes brands can be very anonymous. We would like to change that and introduce you to the people who make Alprausch happen, along with their favourite pieces of the season.

People usually don’t believe us when we say that we are just a small number of people, 4 of whom are related ( i.e. Alprausch’s founders Andy and Nicole and their children) and the rest of whom we’ve sometimes known for their whole life. This is true, for example, of Roman, our male model from the Fall 2015 campaign which we have been posting in the last few days. He didn’t only model for us (the reason for which is self-explanatory – look at those eyes!), but he also worked for us on various occasions.

The Alprausch founders have known him since he was a baby, as he is the son of their former room mates, and he was actually born while they were still living in the same apartment. In this picture, Roman is wearing his favourite autumn piece  – the Öpfel Willhelm in blue, which of course matches his eyes perfectly.

Which one is your favourite Alprausch piece of the season? Let us know on Facebook and Instagram by tagging us in your photo or hashtagging it using #alprausch to get reposted!

To shop the style and more, visit our stores or our online shop!



We love to go on alpventures. However, sometimes life can get hectic and you might not find the time to spend a whole weekend somewhere. Enter: camping in your hometown. Setting up your tent near where you live for one night allows you to see your own city from a different perspective, and it feels like a mini-vacation – but without the hassle of having to travel too far.

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