Behind the Scenes S15

Devising a collection is exciting work. So many patterns, graphic designs and fabrics have to be made, tailored, discussed, changed, and ultimately decided on. Often the only guideline to rely on is our intuition. We decided to share some of our collection making moments with you in two short films to give you an idea of how it’s done at Alprausch. One film features the girls at work, the other one the boys. Enjoy!

Here are a few impressions from the videos:

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New Collection in our Stores!

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Spring has sprung! Finally, we get to wear lighter colors and fabrics as we approach the summer months. Of course we have garnished our stores with our spring collection which waits to be explored by you…

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If you dropped by our flagship store in Zurich in the last few days, you might have met our newest member of the shop crew, Patricia. A gorgeous and funny woman, we are loving how she wears our star patterned grey sweater these days – it’s the perfect staple for spring! But of course, we’ve got loads of styles for the men, too.

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LONGBOARD CLASSIC 2015

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They call it the Woodstock of snowboarding – the Longboard Classic Race, which is held annually in Stuben. Every April, hundreds of participants from various countries gather in Austria to celebrate snowboarding in its original form. Imagine the scene: 400 passionate snowboarders riding down the slopes on their oldest and most cherished boards! Naturally, we wanted to be a part of this and have sponsored the Longboard Classic for many years now. Last weekend, we packed a few of our vintage snowboards and went to a trip across the alps to see our old friends and celebrate the spirit of snowboarding.

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Pumpkin Heaven – Jucker Farm

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Here’s something you’ll have to add to your to-do list, especially if you’re a pumpkin lover: The Jucker farm near Zurich. It’s well known for its outstanding production of pumpkins – acorn, spaghetti sqash, butternut squash, you name it. The farm is also famous for its sculptures which are covered in pumpkins; this year, the motto was “flying” which led to a few amazing statues. Add appletree mazes, a café which serves out of this world cakes and a beautiful store which will fulfill all of your pumpkin (and other) dreams – and we’re sold. Quite literally, since we bought about 15 pumpkins – any recipe recommendations, anyone? We’d love to hear your pumpkin favourites!

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Pumpkin Overflow

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