NEW WINTER COLLECTION!

headerbild_NL20151119.png

Winter is finally approaching and we at Alprausch can’t wait for it to start! Of course, we are ready for the colder temperatures with snow wear, jackets, knits and much more. Our former art director Marcos Perez, who is now a photographer, agreed to come back to us for one day and shoot our winter collection in the Swiss alps.

The results are absolutely stunning – and by the way, there is absolutely no photoshop involved in these pictures. He shot everything with an analog Contax 645 camera with 120mm film! Also, you might be familiar with the models – Julia and Max tagged along, Timmeeh of course too, and Larissa, who is a friend of the family and works at our shop in Zurich from time to time. Everyone was overjoyed to be able to spend a beautiful day in the Alps, and we are already planning our next alpventure…

For more pictures see our lookbook on the website.

CONTAX.png

IMG_8782.jpg

making_off_2.png

making_off_1.png

SnowClothing RUSH-81.jpg

making_off_3.png

TIMMY3.png

LONGBOARD CLASSIC 2015

IMG_3316

They call it the Woodstock of snowboarding – the Longboard Classic Race, which is held annually in Stuben. Every April, hundreds of participants from various countries gather in Austria to celebrate snowboarding in its original form. Imagine the scene: 400 passionate snowboarders riding down the slopes on their oldest and most cherished boards! Naturally, we wanted to be a part of this and have sponsored the Longboard Classic for many years now. Last weekend, we packed a few of our vintage snowboards and went to a trip across the alps to see our old friends and celebrate the spirit of snowboarding.

IMG_3298   IMG_3322

Continue Reading

No more posts.