Wir freuen uns, Euch die neue Frühlingkollektion 2016 zu präsentieren!

Mit viel Herzblut haben wir eine Kollektion entworfen, die unsere Liebe zum Detail und unsere Affinität zu modischen Strömungen widerspiegelt, ohne unsere Schweizer Werte wie Qualität und Nachhaltigkeit zu vergessen. Eine Kollektion die mit ihrer Originalität aus der Masse heraussticht. Aber schaut selber, ab sofort ist die Frühlingskollektion in unserem Onlinestore, in unseren +Alprauschläden und bei unseren Händlern erhältlich!

We are very proud to present the new spring 2016 collection!

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A vintage „Elmer Citro“ bottle (from a Swiss lemonade brand that is still going strong) inspired us to travel back a few decades and enjoy the simple joy of having a Panache on a warm summer day. Panache, made from 3/4 beer and 1/4 lemonade (depending on the ratio you like), is a favourite among the Swiss. We hope the video below inspires you to give it a try tonight – after work bliss guaranteed!

To shop the styles and accessories, visit our stores or our online shop!

Behind the Scenes S15

Devising a collection is exciting work. So many patterns, graphic designs and fabrics have to be made, tailored, discussed, changed, and ultimately decided on. Often the only guideline to rely on is our intuition. We decided to share some of our collection making moments with you in two short films to give you an idea of how it’s done at Alprausch. One film features the girls at work, the other one the boys. Enjoy!

Here are a few impressions from the videos:

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Alpventure Ebenalp


Now that it’s finally spring, we get to go on alpventures again! Most recently, we went to Ebenalp, where there’s a wonderful hike and breathtaking vistas. We highly recommend this hike – at least, once most of the snow has melted…


We started our journey in Wasserauen and took a cable car to Ebenalp. There are loads of possibilities there – a lot of people choose  to do a little climbing session on the rocks, and there are wonderful caves to explore – one in particular, which will lead to a century-old restaurant built into the stone wall.



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Let’s go on a Road Trip…

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Vacations at the beach or in a city are great, but nothing beats a good old road trip. Wind in your hair, the smell of gasoline and leather and beautiful mother nature  or cityscapes surrounding you – the feeling of immersing yourself completely in the adventure, letting chance take over your destination… Nothing captures the essence of freedom quite like a road trip into the great wide open. We wanted to chase that feeling and decided to pack up our Alprausch leather jackets and hit the road, taking us to unknown places and leaving a lasting impression on us.


The breaks inbetween the driving are often the moments which we cherish the most. There’s plenty to lure you off the streets, and most of the times, you should give in to that. After all, that’s what adventure is all about.

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Alprausch photo contest! Make a picture of your favourite alprausch product, post it on instagram and tag it with #alprausch and #alpcontest until May 5, 2015. Our 3 favourites will be reposted and the winners will each receive a coupon worth 25.- Swiss francs for our online-shop ( Get instagrammin’, friends!

Alprausch Foto-Wettbewerb! Wir verlosen 3 Gutscheine à 25.- sFr für unseren Onlineshop ( Mach ein Foto von deinem Lieblings-Alprausch-Teil und versehe es mit den Hashtags #alprausch und #alpcontest – Wettbewerb läuft  bis zum 5. Mai 2015. Wir freuen uns auf eure Bilder!!

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