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Es ist wieder so weit: Diesen Sonntag veranstaltet Alprausch seinen legendären Guetzli-Contest! Von 12:00 bis 17:00 werden unsere Guetzli Kunstwerke im Alprausch-Shop Zürich ausgestellt, und eine Jury entscheidet, wer der diesjährige Gewinner wird.

Kommt vorbei und bestaunt unsere Kreationen (für unsere Gäste gibts nebst Glühwein natürlich auch Guetzli), und wer gleich noch seine Weihnachtseinkäufe erledigen möchte, profitiert von 10% aufs ganze Sortiment. Und es kommt noch besser: Wem es gelingt, den Gewinner  zu erraten, gewinnt selber mit etwas Glück einen Alprausch-Gutschein  im Wert von 100.- sFr!

Wir freuen uns auf euch!

Sonntag, 29.11.2015, 12:00-17:00
Alprausch-Shop Zürich
Werdmühleplatz 4, 8001 Zürich

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Winter is finally approaching and we at Alprausch can’t wait for it to start! Of course, we are ready for the colder temperatures with snow wear, jackets, knits and much more. Our former art director Marcos Perez, who is now a photographer, agreed to come back to us for one day and shoot our winter collection in the Swiss alps.

The results are absolutely stunning – and by the way, there is absolutely no photoshop involved in these pictures. He shot everything with an analog Contax 645 camera with 120mm film! Also, you might be familiar with the models – Julia and Max tagged along, Timmeeh of course too, and Larissa, who is a friend of the family and works at our shop in Zurich from time to time. Everyone was overjoyed to be able to spend a beautiful day in the Alps, and we are already planning our next alpventure…

For more pictures see our lookbook on the website.





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Alprausch photo contest! Make a picture of your favourite alprausch product, post it on instagram and tag it with #alprausch and #alpcontest until May 5, 2015. Our 3 favourites will be reposted and the winners will each receive a coupon worth 25.- Swiss francs for our online-shop ( Get instagrammin’, friends!

Alprausch Foto-Wettbewerb! Wir verlosen 3 Gutscheine à 25.- sFr für unseren Onlineshop ( Mach ein Foto von deinem Lieblings-Alprausch-Teil und versehe es mit den Hashtags #alprausch und #alpcontest – Wettbewerb läuft  bis zum 5. Mai 2015. Wir freuen uns auf eure Bilder!!

New Collection in our Stores!


Spring has sprung! Finally, we get to wear lighter colors and fabrics as we approach the summer months. Of course we have garnished our stores with our spring collection which waits to be explored by you…


If you dropped by our flagship store in Zurich in the last few days, you might have met our newest member of the shop crew, Patricia. A gorgeous and funny woman, we are loving how she wears our star patterned grey sweater these days – it’s the perfect staple for spring! But of course, we’ve got loads of styles for the men, too.


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